Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form... Read more
The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Political TV Ad Exposure Targeting
Transforming Consumer Validation Into Campaign Success
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based...
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Cookieless Audience Targeting Partnership Series
Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities t...
What happens to ad targeting if user tracking goes away?
Introducing Comscore Predictive Audiences
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
Fearmongering in CTV Advertising