2024 State of Gaming Report
Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable... Read more
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence
The State of the Global Summer Box Office
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestre...
Generative AI: writing, editing and designing in 2023
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate...
Summer Box office revival: on the path to a $4 billion milestone
Young Women Emerge as Fastest-Growing Sports Audience
Targeting Gen Z in the UK market
Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ir...
Advertising to Gen Z
What are the most visited social media platforms among Gen Z?
As worlds collide: impact and effectiveness in advertising to Gen Z
Embracing chaos to help move us forward as people, companies and communitie...