#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
See Comscore Total Digital in Action
Industry trends and Consumer Engagement Panel
Fireside Chat About Consumer Advocacy
Though he feels he “tripped” into his calling, Steven's passion for active purpose and what he calls an anthropological approach to marketing have been common threads throughout his career. In this fi...
The Future of OTT Panel
Embracing chaos to help move us forward as people, companies and communitie...
Fireside chat with Variety's Chief Operating and Marketing Officer, Dea Law...
With a deep digital skills set, Dea Lawrence has increased Variety's focus on video and digital growth including creating the Variety Streaming Room at the start of the pandemic. In a fireside chat wi...
Relive the highlights of INTERACT 2022
Fireside chat with Tiktok's Adrienne Lehens
Chill Work vs. Hustle Culture
Fireside chat with Modelez International’s Senior Director, US Insights & A...