AI Intelligence Report
Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives into how programmatic is evolving... Read more
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Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile
As cities reopen and consumers once are again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers...