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Creating Content Flow on Social Platforms

Today, there is more content on social platforms than ever before. Not to mention that there are so many social platforms to choose from. How can publishers decide where to put their efforts? And how does the content they create lead to more than some...
100% - ights/Presentations-and-Whitepapers/2020/Creating-Content-Flow-on-Social-Platforms

AI and Creativity - The Emerging Alliance for Driving Meaningful, Well Targeted Storytelling

As the data sets we gather continue to grow and grow, AI is on everyone’s mind as a way to manage that data.
100% - ights/Presentations-and-Whitepapers/2020/AI-and-Creativity-The-Emerging-Alliance-for-Driving-Meaningful-Well-Targeted-Storytelling

Predictive Audiences for CTV

In Comscore's webinar with Mediatel we talked all about predictive activation for connected TV.
100% - ights/Presentations-and-Whitepapers/2020/Predictive-Audiences-for-CTV

Closed Loop Cross-Platform Audience Reach with Comscore

CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
100% - fts/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

How to Find Success on TikTok

TikTok reaches over 100M users in the U.S. alone, and has grown almost threefold in the past year. Marketers are eager to make the most of this rapidly growing platform…but it is still early days when it comes to what works, best practices, and how to...
100% - ights/Presentations-and-Whitepapers/2021/How-to-Find-Success-on-TikTok

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
100% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
100% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Streaming

2020 Year in Review

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
100% - ights/Presentations-and-Whitepapers/2021/2020-Year-in-Review

Our Commitment to Responsible Media

We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to close the widening gap for data, insights and innovation...
100% - ights/Presentations-and-Whitepapers/2023/Halo-Initiative

Audience X Science 2023

ARF’s annual flagship conference, AUDIENCExSCIENCE, brings to light the most critical audience measurement issues. Comscore presented two sessions, sharing new insights on TV consumption and campaign measurement and effectiveness.
100% - ights/Presentations-and-Whitepapers/2023/Audience-X-Science-2023