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Are apps becoming the new high street for German shoppers
The global growth of mobile platforms has redefined digital behaviours, especially relating to retail and m-commerce. Apps now dominate mobile minutes in the majority of regions measured by comScore, and are used for a growing number of consumer tasks,...
14% -
ights/Infographics/Are-apps-becoming-the-new-high-street-for-German-shoppers
Application mobile 1 utilisateur sur 5 est age de 55 plus
Globally, mobile apps dominate mobile time and are already approaching even the largest desktop sites in terms of reach. They can provide a huge benefit to brands, but with only 1 in every 5 mobile users in France downloading new apps in a month, the...
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ights/Infographics/Mobile-App-1-in-5-app-users-is-aged-55-plus
Los mayores de 45 anos lideran el crecimiento del consumo de video desde dispositivos moviles
In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the global desktop population to 89%, with EMEA now accounting for a third of this audience. This post draws on insights from the 2016 Global...
21% -
ights/Infographics/Spanish-over-45s-lead-the-way-on-mobile-video
Traumziel Search Engines fuer Deutsche Werbetreibende der Reisebranche
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ights/Infographics/Search-engines-are-dream-destinations-for-German-travel-advertisers
State of the Canadian Online Retail Market
While digital commerce continues to remain steady in Canada, the sector is clearly boosted with mobile usage driving an increasingly meaningful contribution to the sector. The mobile consumer audience in Canada is not only growing by 11% compared to June...
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ights/Presentations-and-Whitepapers/2016/State-of-the-Canadian-Online-Retail-Market
comScore annuncia importanti sviluppi di MMX Multi-Platform e Mobile Metrix in Italia con l'introduzione dei dati del Panel Mobile
comScore (NASDAQ: SCOR) today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Italy with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement...
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ights/Press-Releases/2016/10/comScore-Announces-Major-Enhancements-to-MMX-Multi-Platform-and-Mobile-Metrix-in-Italy
Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage
In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
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ights/Blog/Part-2-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage
Part 1 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage
A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue,...
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ights/Blog/Part-1-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage
comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale
comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve...
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ights/Press-Releases/2016/9/comScore-Introduces-Solution-to-Drive-Data-Activation-for-Digital-Advertising-at-Scale
Charting the Mobile Music Consumer
Each month comScore creates a Data Insight presentation on a different topic in digital. In this September 2016 edition, the topic is the "Online Music Consumer".
23% -
ights/Presentations-and-Whitepapers/2016/Charting-the-Mobile-Music-Consumer
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