Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Comscore and AWS announce access to census-level analytics in new data deli...
The Prime Day Effect
As Smart Speakers Evolve, So Do Consumers
Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Pl...
The Magnificence of Living Your Illusion with Joel Alexander Van der Molen
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
The Smart Speaker Frenzy and Why It’s Happening
If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are de...
State of Retail
Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday...
It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season
State of OTT