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Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, th...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented...

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...