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Comscore in Journal of Advertising Research on How Data Analytics, Social M...

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, th...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share