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Comscore and Our Continued MRC Accreditation Momentum

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in a...

The Rise of the Super Viewer and Why Advertisers Should Care

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media co...

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Solving the Multi-Platform Video Measurement Challenge

What the Comscore-Yahoo Partnership Means for vCE Clients

Comscore Video Measurement Leading the Upfronts

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

Comscore at the NewFronts: UbiquiTV is the New Reality

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Di...

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Di...

Comscore Introduces YouTube Partner Reporting in Video Metrix

By the Numbers: Online Video Consumption in Asia

Age Matters: Ad Sensitivity in Online TV Programming