- April 30, 2015

Comscore Ranks Top UK Digital Media Properties for March 2015

London, UK, 30 April, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the Comscore  MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile (smartphone and tablet) platforms. 45.1 million visitors accessed the Internet via desktop while 36.4 million users browsed the web via mobile. Download the full March UK Digital Market Overview here.

According to Comscore MMX Multi-Platform, which provides an unduplicated view of usage across desktop, smartphone and tablet, Google Sites ranked as the top property with nearly 46 million combined desktop and mobile Internet users. The majority of Google Sites’ audience visited from both desktop and mobile platforms (66 percent), while 28% visited exclusively from desktop and 5% were mobile-only users. BBC Sites was the second most popular online property with a multi-platform audience of 40.6 million, 36 percent of which were mobile-only.

Comscore Top 20 Digital Media Properties by Total Multi-Platform Unique Visitors
March 2015
UK, Desktop Age 6+, Mobile Age 18+
Source: Comscore MMX Multi-Platform
  Unique Visitors (000) Share (%) of Total Digital Population
Total Digital Population Desktop Only Multi-Platform (Desktop + Mobile) Mobile Only
Total Internet Audience  47,523 23% 72% 5%
Google Sites 45,988 28% 66% 5%
BBC Sites 40,608 31% 33% 36%
Facebook 40,576 23% 55% 21%
Microsoft Sites 37,119 52% 36% 11%
Amazon Sites 36,712 32% 33% 35%
Yahoo Sites 32,421 39% 38% 23%
eBay 31,415 32% 37% 31%
Mail Online 28,121 24% 21% 56%
Sky Sites 27,437 22% 19% 59%
Apple Inc. 27,339 29% 13% 57%
Wikimedia Foundation Sites 26,449 42% 26% 32%
Mode Media 24,272 36% 16% 48%
Trinity Mirror Group 23,333 23% 11% 66%
AOL, Inc. 22,052 35% 25% 41%
Twitter.com 21,612 26% 18% 56%
Linkedin 21,379 26% 18% 56%
The Guardian 19,200 36% 20% 44%
Telegraph Media Group 18,830 33% 17% 50%
GOV.UK 16,449 52% 15% 33%
Tesco Stores 14,903 35% 19% 46%

For a more insights into multi-platform, desktop, mobile and online video consumption trends, please download this month’s UK Digital Market Overview here.

To receive the monthly UK Digital Market Overview, please sign up here.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

About UKOM
UK Online Measurement Company (UKOM) is an industry governed multi-platform audience measurement in partnership with Comscore. 

UKOM’s objective is to set and oversee the delivery of a credible industry standard for digital audience measurement. That means quantifying audiences in terms of people, not browsers or machines.

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UK Digital Marketing Overview March 2015
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