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While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media...

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Massive, Passive Measurement Is A Panel-Beater

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As interest in travel picks up, how can hotel and vacation rental brands employ a strong TV targeting strategy to stay top-of-mind during a vital time for the industry?

Movie Theaters are Primed for a Comeback

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