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Comscore Welcomes Procter & Gamble as Newest vCE Partner

Comscore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with Comscore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation soluti...

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measur...

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents man...