The State of Social Media
Today's connected consumer does not rely on brick-and-mortar stores, or even a desktop computer, to make purchases. e-Commerce continues to show a staggering growth rate compared to its offline counterpart, with almost 11% of all U.S. discretionary dollars spent online in Q1 2013. These online shoppers also rely heavily on mobile, as nearly half of all digital time spent on retail properties now occurs via smartphones and tablets. In this presentation delivered at IRCE 2013, Comscore chairman and co-founder Gian Fulgoni explores overall e-Commerce trends, as well as the new consumer expectations around shipping and return policies.
Presentation insights include how:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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