2025 State of Programmatic Report
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption sh...
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...
The 2016 U.S. Mobile App Report
Have We Reached ‘Peak App’?
Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, th...
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Working Hard: Movies & TV Shows That Got the Job Done
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Charting the Mobile Music Consumer
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...
Millennials going mobile
Coupon Category
Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel