More Insights

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and CNN today released a report, based on Comscore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a c...

From the Dealership to the Livingroom: Reach Your Auto Intenders

In this presentation Julia Johnston, Comscore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys.