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Comscore Expanding Total Home Cross Screen Measurement

Local TV Will Take National Spending

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in a...

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

As the media landscape has grown more complex and fragmented, the need for a radically new approach to cross-platform audience measurement has never been more urgent.

Infographic: Understanding ‘mobile first’ consumer behaviours

OTT Breaks Out of Its Netflix Shell

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Mobile’s Hierarchy of Needs

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

Fantastic Franchises at the Summer Box Office

Mobile Matures as the Cross-Platform Era Emerges

Turner Sports reaches new engagement heights with Shareablee

A New Model For Cross-Platform Measurement

2017 U.S. Cross-Platform Future in Focus

What's Cooking with Food Delivery?

Why Marketers Need to Know About Advanced Currencies