More Insights

Comscore and LiveRamp Partner For Reliable TV Information

Comscore is seeking a “holistic view” of audience behavior because newly “thrifty” advertisers are demanding accurate data on the effectiveness of ad spend.

(Re) Finding our North Star in the New Normal

While the immediacy of the news, business/financial impact and KPIs dominate our (and our company’s) focus, it is easy for measurement to chase its tail in service of quick wins and near term gains as...