Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As we approach the Christmas season, food grows in importance in Europe - at least that's what the data says. Compared with the previous month, time spent on food retail sites increased by 13% in September 2018, to nearly 20 minutes per person per month. The last time engagement with food websites was this high was during last year's Christmas season. This spike makes it clear: Europe is ready to get festive.
In this report, we examine online trends and behavioural patterns impacting the food sector, using multi-platform data from France, Germany, Italy, Spain, and the UK ("EU5").
Insights in this year’s report include:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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