2025 State of Programmatic Report
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Take over TV
When I first joined the media industry a few years ago, the big buzz was around “converging media.” What began as a vision of a brave new world in which magazines would be mobile (imagine that!) and t...
Online is the New Primetime
The Offline Impact of Online Advertising
Obama Ahead of the Online Advertising Curve
I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at...
Universal Search: a First Look at the Data
OMMA Hollywood Presentation
Interview at OMMA Hollywood
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux