More Insights

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Charting the Mobile Music Consumer

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how Comscore’s F...

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go.

Coupon Category

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Targeting Casino-Goers

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Real Estate Trends Online

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Fail Early and Fail Often: What Data Reveals about Social Success in 2016