Currency for How Media Actually Works Today
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Roku Leads OTT Streaming Devices in Household Market Share
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventual...
3 Reasons to Use Influencer Marketing
Home Sweet Digital Home
Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...
Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its...
Home Improvement and DIY
Comscore Q1 2016 Advertising Benchmarks
State of the U.S. Online Retail Economy in Q1 2016
Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...
U.S. News Consumption
Kantar and Comscore expand upon partnership, add SimilarWeb
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
The CNN Cross-Media Report
Comscore and Our Continued MRC Accreditation Momentum
From the Dealership to the Livingroom: Reach Your Auto Intenders
Horror At The Box Office
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study