The State of Social Media
Report Features Insights on Key Trends from 2012 and What They Mean for the Year Ahead
TORONTO, CA, March 4, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead.
“2013 will be defined by the new media landscape that presents marketers with more opportunities to connect and engage with consumers than ever before,” said Bryan Segal, Vice President, Comscore Canada. “The growing number of digital platforms and continued adoption of mobile devices has brought to fruition an evolved consumer and more complex digital ecosystem. Advertisers, agencies and publishers alike must have a holistic understanding of how these puzzle pieces fit together if they are to prosper in the year ahead.”
To download a complimentary copy of the 2013 Canada Digital Future in Focus report, please visit: http://www.comscore.com/FutureinFocus2013
Key takeaways from the 2013 Canada Digital Future in Focus include:
Webinar - Canada Digital Future in Focus 2013: Trends Every Marketer Needs to Know
Join Darrick Li, Manager, Media Metrix Canada on Tuesday March 19th at 2 PM ET, as he shares key insights from the 2013 Canada Digital Future in Focus and discusses what these trends mean for the year ahead. For more information and to register, please visit: http://www.comscore.com/cdfif13.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.