Comscore Reports June 2013 U.S. Smartphone Subscriber Market Share

Samsung Grows Share in OEM Market Following Release of Galaxy S4

RESTON, VA, August 7, 2013  – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending June 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share.

Smartphone OEM Market Share
Nearly 142 million people in the U.S. owned smartphones (59 percent mobile market penetration) during the three months ending in June, up 4 percent since March. Apple ranked as the top OEM with 39.9 percent of U.S. smartphone subscribers (up 0.9 percentage points from March). Samsung grew its share 2 percentage points with the release of its new Galaxy S4 model, ranking second with 23.7 percent market share. HTC ranked third with 8.5 percent, followed by Motorola with 7.2 percent and LG with 6.6 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jun. 2013 vs. 3 Month Avg. Ending Mar. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Mar-13 Jun-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.0% 39.9% 0.9
Samsung 21.7% 23.7% 2.0
HTC 9.0% 8.5% -0.5
Motorola 8.5% 7.2% -1.3
LG 6.8% 6.6% -0.2

Smartphone Platform Market Share
Android ranked as the top smartphone platform in June with 52 percent market share, followed by Apple with 39.9 percent (up 0.9 percentage points), BlackBerry with 4.4 percent, Microsoft with 3.1 percent (up 0.1 percentage points) and Symbian with 0.3 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2013 vs. 3 Month Avg. Ending Mar. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Mar-13 Jun-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.0% 52.0% 0.0
Apple 39.0% 39.9% 0.9
BlackBerry 5.2% 4.4% -0.8
Microsoft 3.0% 3.1% 0.1
Symbian 0.5% 0.3% -0.2

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com