#RIPGRPs: Evolving the Metrics That Move Us Forward
To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...
“It’s like Thunder, Lightning, Severe Weather is Frightening:” How Harsh We...
The 2018 Summer Box Office Sizzle: How the Summer Season Proved the Movie T...
Summer 2018 was full of big blockbusters, powerful documentaries, and cinematic thought provokers. The season had an enormous head start with Marvel’s powered juggernaut “Avengers: Infinity War,” whic...
What’s Old is New Again: The Renaissance of Contextual Targeting
It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season
When Linear TV and Digital Collide: The Rise of the Virtual MVPD
Over-the-top (OTT) adoption is on the rise, increasing 17 percent year-over-year. With such astounding growth, it isn’t a surprise that the industry is buzzing about OTT and how it is impacting other...
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...
The Future of CTV Advertising Panel
Leveraging Digital Platforms to Drive Live Sports Tune-In
Google Names Comscore to Measurement Partner Program
Disney Dukes It Out At Box Office And Boardroom
California Consumer Data Privacy Act, AB-375
State of OTT
Unlocking the Power of Location Data for Publishers
Delivering Impact: Advancing this Year’s Upfronts
Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem
Reaching the Elusive OTT Consumer