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Online Media Measurement: It’s Not Like Betamax Vs VHS

How Better Measurement Can Bring More Brand Advertising to Digital

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

According to the U.S. Census Bureau, 53.3 million people – nearly one in six U.S. residents – are Hispanic. By 2060, this demographic segment is expected to more than double and make up approximately...

Spain vs. The Netherlands: The Digital Football Match

Digital Banking Industry Trends and Observations

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our indust...

Six Questions: Gian Fulgoni, Comscore

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

5 Principles of Comscore Total Video

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

Captivating the Consumer in a Digital World

From TV to Total Video

The Rise of Brands on Instagram

State of the U.S. Online Retail Economy in Q1 2014

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Internal Optimization – A Solid Path to External Monetization of Mobile Ope...

Mobile Path to Purchase