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Spotlight on the Power of Minority-Owned Media

Reviving Vidiots with Maggie Mackay and Claudia Puig

How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys

As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?

Navigating Limited Ad Spaces During Key Events

Massive, Passive Measurement Is A Panel-Beater

What the Recovery Looks Like in Hotels and Vacation Rentals

As interest in travel picks up, how can hotel and vacation rental brands employ a strong TV targeting strategy to stay top-of-mind during a vital time for the industry?

Relative Errors in Television Audience Measurement: The Future is Now

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

Addressable Ads Promise Outcome-Based Metrics

The Fan-Fueled Snyder Cut with Brandon Katz

Brand Innovators' TV & Cross-Screen Measurement

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

Three Trends Rebooting TV Measurement

So Long, 2020: A Comscore Year in Review

Local TV Shines As Viewers Seek Pandemic News

Global perspectives: Digital and CTV trends to watch in 2021

OTT Shows Key Strength in Impression-Based Targeting