More Insights

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. Th...

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

The youngest users don’t always engage more on digital platforms. According to Comscore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment ex...