2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
As Smart Speakers Evolve, So Do Consumers
Streaming Service In-Home Usage Shifts During Summer 2020
How COVID-19 is Changing the Way Americans Engage With Streaming Services
In this blog post, we use data from Comscore’s Total Home Panel to examine changes in the ways U.S. audiences access connected devices in their home, with a focus on engagement with streaming services...
In-Home Data Usage Increases During Coronavirus Pandemic
The Smart Speaker Frenzy and Why It’s Happening
Reaching Audiences on Connected TV
Connected TV (CTV) has grown substantially within the last few years. It offers the same big screen allure of traditional TV with the precision measurability of digital. As consumers continue to trend...
Media and Advertising: The Past, Present and Future
Key Insights from Comscore's State of Gaming Report
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
The Future of Voice From Smartphones to Smart Speakers to Smart Homes