Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
As Smart Speakers Evolve, So Do Consumers
Streaming Service In-Home Usage Shifts During Summer 2020
How COVID-19 is Changing the Way Americans Engage With Streaming Services
In this blog post, we use data from Comscore’s Total Home Panel to examine changes in the ways U.S. audiences access connected devices in their home, with a focus on engagement with streaming services...
In-Home Data Usage Increases During Coronavirus Pandemic
The Smart Speaker Frenzy and Why It’s Happening
Reaching Audiences on Connected TV
Connected TV (CTV) has grown substantially within the last few years. It offers the same big screen allure of traditional TV with the precision measurability of digital. As consumers continue to trend...
Media and Advertising: The Past, Present and Future
Key Insights from Comscore's State of Gaming Report
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
The Future of Voice From Smartphones to Smart Speakers to Smart Homes