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Comscore TV, Local Measurement That Meets Modern Media Consumption

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Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented...

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Comscore's CEO and Executive Vice Chairman Bill Livek joined Steve Lanzano, President and CEO of TVB, to answer some questions about the future of media measurement.

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Spotlight on the Power of Minority-Owned Media

How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys

Navigating Limited Ad Spaces During Key Events

Massive, Passive Measurement Is A Panel-Beater

What the Recovery Looks Like in Hotels and Vacation Rentals

Relative Errors in Television Audience Measurement: The Future is Now

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

"The beautiful thing about Comscore is the ratings are far more consistent....