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Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

Coronavirus pandemic and online behavioural shifts

Digital Commerce Outlook: What Does $133 Billion in Holiday Spending Mean f...

As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consu...

Smart Buzz: A UK and US comparison of the CES halo effect on consumer elect...

The (Almost) $8 Billion Day: Cyber Monday Sets Another Digital Commerce Rec...

Lift Off: Brand Research in the Cross-Platform Age

As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand m...

Programmatic Playbook: Demographic Segments

State of Retail

Beyond the Headlines: Unpacking Common Narratives in Media and Advertising

Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday...

Holiday 2018: Digital Commerce Trends to Watch for This Season

It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season

Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...

The Future of Voice From Smartphones to Smart Speakers to Smart Homes

Why Smart Speakers are Ready for Primetime this Holiday Season

5 Trends for Retailers to Watch Out for this Holiday Season

State of the U.S. Online Retail Economy in Q3 2017

Holiday Tracker Overview and Demo