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How to improve the quality of advertising

行业内诸多文章用大量的篇幅谈论有关无效流量（IVT）、广告可见度和数字广告面临的相关威胁，说明了广告行业迫切想要解决这些问题。除了参差不齐的统计数据和繁杂的噪音，市场充斥了大量的供应商和技术，却缺乏明晰的解决方案。
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Back to Regularly Scheduled Programming in Austin TX

As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
100% - ights/Blog/Back-to-Regularly-Scheduled-Programming-in-Austin-TX

Kentucky Derby Takeover in Louisville KY

It was one of the busiest weekends of the year for Louisville, KY, as residents welcomed the 149th Kentucky Derby to Churchill Downs.
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Football Coverage Shines in Charlotte NC

Charlotte, NC residents couldn’t get enough NFL and college football this week.
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Detroits Average Ratings Increase 23 Versus Prior Week

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
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Its All About MLB Baseball in Cleveland OH

It was all about the Cleveland Guardians MLB team this week in Cleveland, OH, as the market earned over 63 million total hours of live television viewed.
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It’s All About the NBA Playoffs in Atlanta GA

The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch.
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MLB All Star Weekend Shines in San Francisco San Jose CA

It was All-Star week for Major League Baseball, and residents of the San Francisco-San Jose, CA market couldn’t look away.
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College Football Takes Over Portland OR

College football had a strong performance in the Portland, OR market this week across broadcast channels.
100% - ights/Blog/College-Football-Takes-Over-Portland-OR

A Championship Week for the Hartford New Haven CT Market

It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.
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