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As Work-From-Home Numbers Rise Due to the Coronavirus Pandemic Collaboration Tools See Spikes in Usage

With Covid-19 changing the ways in which U.S. audiences are using online tools for socialization and work, we are also seeing large shifts in engagement with conferencing and collaboration tools. This blog post examines trends in collaboration platforms...
8% - ights/Blog/As-Work-From-Home-Numbers-Rise-Due-to-the-Coronavirus-Pandemic-Collaboration-Tools-See-Spikes-in-Usage

Path-to-Purchase Research

Understand the consumer research process leading up to conversion
16% - ducts/Marketing-Impact/Path-to-Purchase-Research

Marketing Impact

Make marketing investments and business decisions with confidence through Comscore’s Marketing Analytics & Optimization tools
16% - ducts/Marketing-Impact

Planejamento Digital Multi-Plataformas

Comscore Reach/Frequency™ Multi-Platform enables agencies and advertisers to build media plans by holistically evaluating media properties’ display, video and app content across desktop, smartphone and tablet.
8% - ducts/Digital/Multi-Platform-Digital-Planning

Medición publicitaria y creativa

Comscore Ad Metrix® provides comprehensive person-level insight into the online advertising landscape, including social, to reveal powerful strategic and competitive intelligence.
8% - ducts/Digital/Ad-and-Creative-Measurement

Medición Móvil

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.
16% - ducts/Digital/Mobile-Measurement

Video Metrix® Multi-Platform

Get a complete, unduplicated view of how digital audiences consume video across devices
16% - ducts/Digital/Multi-Platform-Video-Measurement

Digital Campaign Ratings

Validate total campaign delivery and optimize in-flight with a single tool
16% - fts/Digital-Campaign-Ratings

Consumer Engagement with Travel Sites Dips with Resurgence of COVID-19 Cases

Last month we introduced a consumer engagement metric, minutes per unique visitor, as a potential leading indicator of travel site visitation. What we witnessed was that as engagement grew in May 2020, visitation to travel sites also increased a week...
8% - ights/Blog/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID-19-Cases

Video games in Asia: locked and loaded

The mass enjoyment of video games isn’t new but evolutions in technology have opened them up to a much wider demographic. Mobile devices have extended the reach of video games from hardcore gamers with dedicated game consoles, to casual gamers of all...
16% - ights/Blog/Video-games-in-Asia-locked-and-loaded