The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
This Proximic Holiday AI One-Sheet demonstrates how Proximic by Comscore captures purchase intent signals from consumer interactions across leading AI platforms, turning moments of... Read more
2026 Holiday Shopping Guide
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
2026 Football Kickoff Guide
Proximic Political Targeting Playbook
2026 Proximic Back to School Audience Guide
2026 Summer Guide
2026 Proximic Championship Playbook
2026 State of Programmatic
The 2026 Finance Guide
The 2026 Winter Sports Playbook
With millions of viewers expected to watch the NCAA Tournament, “The Big Game,” and “The Winter Games,” the 2026 sports season presents one of the most powerful fan engagement moments of the decade. W...
AI Intelligence Report
2026 New Year's Guide
2025 State of Streaming
Since Comscore’s first State of OTT report in 2017, we’ve chronicled the streaming revolution, how it has reshaped culture, redefined entertainment, and transformed the way people connect, watch, and...
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
2025 Holiday Audience Guide
Fall Audience Guide