2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
The ‘Beckham’ series effect on social media
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
Our Commitment to Responsible Media
We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to clos...
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
"The Last of Us" Clicks With Digital Audiences
Relive the highlights of INTERACT 2022
Comscore's INTERACT Summit shines a light on what drives us in social and digital as marketers, creators – and people. Or 5th summit tackled a range of issues from how to approach leadership to brands...
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
Smart TVs: Streaming’s Ultimate Catalyst
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
CTV - A Modern Reintroduction