Currency for How Media Actually Works Today
Have We Reached ‘Peak App’?
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now accoun...
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry,...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Roku Leads OTT Streaming Devices in Household Market Share
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
3 Reasons to Use Influencer Marketing
Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...
Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...
Kantar and Comscore expand upon partnership, add SimilarWeb