#RIPGRPs: Evolving the Metrics That Move Us Forward
Pride is more than a celebration. It empowers visibility and dignity, strengthens community and celebrates LGBTQ+ contribution to culture. Our latest Fast Facts spotlights the voices,... Read more
Fast Facts: ‘Demure’, the keyword taking social media by storm
Fast Facts: Chinese New Year 2024 on social media
Fast Facts: Diwali 2023 on social media
Fast Facts: 2023 Masters® Tournament
2023 Grammys at a Glance
The Wrap on the Golden Globes 2023
Retail: ‘tis the season of the bargain hunter
What social marketers need to know for this year’s...
Traffic to health apps has increased by 29 percent since 2018...
Comscore Q1 2016 Advertising Benchmarks
U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014
Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placeme...
Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps t...
Two Out of Five Hispanic Millennials are Mobile-Only Internet Users
Users Engage with Major Social Networks Predominantly via Mobile
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time s...
Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on...
Apps Drive Smartphone Engagement, Browsing Wins on Tablets
American, Canadian and British Women Spend Most Time on the Web
Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views