Currency for How Media Actually Works Today
How Mobile is Transforming the Digital Commerce Landscape
Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue
Understanding Parents Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this October 2016 edition, the topic is "Parenthood".
Comscore in Journal of Advertising Research on How Data Analytics, Social M...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take...
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...
The 2016 U.S. Mobile App Report
Have We Reached ‘Peak App’?
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Working Hard: Movies & TV Shows That Got the Job Done
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Charting the Mobile Music Consumer
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...
Millennials going mobile