More Insights

Measurement of Fraudulent Traffic Must be Stricter

As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV.

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placeme...