Currency for How Media Actually Works Today
Fireside Chat with Lyle Schwartz and Aaron Fetters
In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in Comscore’s recently released 2017...
"Measuring Television in the Programmatic Age" – Comscore in the Journal of...
Infographic: Understanding ‘mobile first’ consumer behaviours
OTT Breaks Out of Its Netflix Shell
The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top...
Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...
Mobile’s Hierarchy of Needs
Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...
Fantastic Franchises at the Summer Box Office
Mobile Matures as the Cross-Platform Era Emerges
Turner Sports reaches new engagement heights with Shareablee
A New Model For Cross-Platform Measurement
2017 U.S. Cross-Platform Future in Focus
What's Cooking with Food Delivery?
Why Marketers Need to Know About Advanced Currencies
People Magazine
Expectations from Snapchat