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Viewability + Audience: Why Digital Ad Growth Depends on the Link Between P...

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and Comscore’s own Media Seller Roundtable, and those in attendance were treated to som...

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and Comscore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date f...