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How to navigate the world of advertising measurement tools in 2022

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...

The blockbuster spectacle that is Super Bowl LVI is gaining momentum on both the national and local levels leading up to the game. The Super Bowl is one of those rare moments in time that blends sport...

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Social Media Monetization for Media Sellers

Omicron's Effect on the Movie Industry

Moviegoers were returning to theaters in late 2021, and studios had hope... then came the Omicron variant. David Daniel talks with box office expert Paul Dergarabedian about how it's affecting movie r...

It's time to divest from the misinformation ecosystem: Why advertising resp...

Alone Together: Key Social Media Trends in 2022 and Beyond

Scream Looks to Slash Its Way to the Top of the Box Office

Fresh Perspectives in Measurement Innovation

Moneyballing Media: How Big Data Is Transforming TV

Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...

Elevating Measurement: Delivering on a Cross-Platform Promise

The Future of Everywhere: Creating a Common Audience Definition across Plat...

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

The Present and Future of Movies in Cinemas and on Streaming

20 of the Top Trending Celebrities on Social Media in 2021