#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Comscore Taps Purchase Data To Help Measure Ad Impact
How To Solve Identity & Safeguard Privacy
Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrew...
Data-Driven Means Data-Cleaning
Linear TV is Going Addressable & National
Comscore offers new audience targeting to solve for programmatic TV challen...
Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting offerings, including various personas, accordi...
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Invalid Traffic: Why it Matters and Why You Should Care
AppNexus Joins Comscore Industry Trust
Mobile Metrix Now Features Reporting of Mobile Ad Network Reach