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Programmatic Decoded: What is Advertising Addressability?

College Football Takes Over Portland, OR

Sports and Spanish Language Series Shine in Miami, FL

Broadcast series had a strong performance in the Miami, FL market this week, with each of the top five series earning a rating of 6.5 or higher.

Representation in media: Taking a cue from #BillionGirlSummer

Pre-Season Football Continues Success in Phoenix, AZ

Quick Guide to the 2023 FIFA Women’s World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around...

Summer Box office revival: on the path to a $4 billion milestone

Washington, D.C. Welcomes Back Pre-Season Football

Programmatic Decoded: What is Contextual Targeting? How has it evolved and...

MLB Baseball Tops NFL Pre-Season in Philadelphia, PA

Women’s World Cup Tops Rankings in Seattle, WA

Young Women Emerge as Fastest-Growing Sports Audience

Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...

Local News Engages Audiences in St. Louis, MO

Comscore Markets® - Interactive Map

MLB All-Star Weekend Shines in San Francisco - San Jose, CA

Barbenheimer and Redefining Movie Marketing Strategies

Wimbledon 2023: Alcaraz wins to usher in a new era with social media a key...