More Insights

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years

Bringing Context to This Week’s Methbot News

When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnot...

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

Cyber Five Critical to Fighting Back from Slow Start to Holiday Season

Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...

Donald Trump supporters weren’t the only ones to win big this Presidential Election season. Newspaper and Political News websites were other major beneficiaries from an election that demanded intense...

Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile

Billion-Dollar Shopping Days Become the New Norm

Busting 5 Holiday Shopping Myths That Come Up Every Year

Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20%...

The Seasonality of Sports Explored Through Digital Audience Ratings

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...