#RIPGRPs: Evolving the Metrics That Move Us Forward
Wimbledon 2025 served up record-breaking engagement globally on social media with over 226M total actions across major platforms and premiered new singles winners, the Italian Jannik... Read more
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Fast Facts: 2023 Masters® Tournament
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The Wrap on the Golden Globes 2023
Retail: ‘tis the season of the bargain hunter
How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys
As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?
Navigating Limited Ad Spaces During Key Events
What the Recovery Looks Like in Hotels and Vacation Rentals
March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...
Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad place...
Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...
The Clear, but Disparate Impact of Covid-19
Understanding the Automotive Buyer
Holiday Audience Segment