#RIPGRPs: Evolving the Metrics That Move Us Forward
Pride is more than a celebration. It empowers visibility and dignity, strengthens community and celebrates LGBTQ+ contribution to culture. Our latest Fast Facts spotlights the voices,... Read more
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Fast Facts: 2023 Masters® Tournament
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While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media...
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Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...
Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV and Market-Based Insights
The Clear, but Disparate Impact of Covid-19
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Holiday Audience Segment
Make the Most of Fall Premiere Season