#RIPGRPs: Evolving the Metrics That Move Us Forward
Diwali 2025 lit up social media. The festival of lights brought together influencers, brands and audiences to share traditions, spark conversations and drive engagement on a global... Read more
Comscore Movies
Fast Facts: ‘Demure’, the keyword taking social media by storm
Fast Facts: Chinese New Year 2024 on social media
Fast Facts: Diwali 2023 on social media
Fast Facts: 2023 Masters® Tournament
2023 Grammys at a Glance
The Wrap on the Golden Globes 2023
Retail: ‘tis the season of the bargain hunter
How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys
As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?
Navigating Limited Ad Spaces During Key Events
What the Recovery Looks Like in Hotels and Vacation Rentals
March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...
Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad place...
Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...
The Clear, but Disparate Impact of Covid-19
Understanding the Automotive Buyer
Holiday Audience Segment