More Insights

Addressable Ads Promise Outcome-Based Metrics

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

The Clear, but Disparate Impact of Covid-19

In Comscore’s latest State of Automotive survey, Comscore surveyed respondents who had plans to buy or lease a new or used vehicle (‘intenders’) to understand how COVID-19 has changed the automotive s...

Effectively Measuring Branded Content Marketing on Social

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...

The State of Social 2020 Fact Pack

Brand Innovators' TV & Cross-Screen Measurement

Frameplay & Comscore offer Brand Lift in the Gaming Space

Introducing Comscore Predictive Audiences

2020 Year in Review

Celebrating Data Privacy Day

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

Three Trends Rebooting TV Measurement

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...