Audience Recommendations for Every Vertical
Data-Driven Means Data-Cleaning
Back to the Future: Flashbacks from CES 2020
Reaching Audiences on Connected TV
Connected TV (CTV) has grown substantially within the last few years. It offers the same big screen allure of traditional TV with the precision measurability of digital. As consumers continue to trend...
CCPA & Effective Marketing Are Not Mutually Exclusive
Programmatic Playbook: Demographic Segments
Holiday Audience Segment
This holiday season, elevate your programmatic targeting with Comscore’s precise and powerful Activation segments. Check out our latest infographic, for some holiday data nuggets and recommended segme...
Make the Most of Fall Premiere Season
Pioneering the Next Frontier in Programmatic
Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
Oracle Data Cloud Names Comscore to Premier Data Provider Program
Taking Your TV Campaign the Extra OTT Mile
Ad Targeting in the Age of Privacy
What’s Old is New Again: The Renaissance of Contextual Targeting
Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem
Reaching the Elusive OTT Consumer