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Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

The 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has g...

Have We Reached ‘Peak App’?

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Working Hard: Movies & TV Shows That Got the Job Done

In honor of Labor Day: a Comscore infographic with the movies & TV shows that worked overtime.

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Charting the Mobile Music Consumer

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Millennials going mobile

Coupon Category

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Targeting Casino-Goers