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Comscore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, Comscore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. Thi...

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

In this case study, learn how Krux and Comscore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.