More Insights

Invalid Traffic: Why it Matters and Why You Should Care

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from Comscore MobiLens® Plus, 65% o...

How the “Buy Button” Can Help Fill the M-Commerce Gap

AppNexus Joins Comscore Industry Trust

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their...

Create a Better Digital Advertising Strategy with Actionable Insights in On...

Comscore Reports April 2015 U.S. Smartphone Subscriber Market Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Dog Days of Summer

State of the U.S. Online Retail Economy in Q1 2015

Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...

Comscore Ranks the Top 50 U.S. Digital Media Properties for April 2015

Comscore Releases April 2015 U.S. Desktop Online Video Rankings

The frontrunners in e-commerce

Non-Human Traffic: Why It Matters and Why You Should Care

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach